Services · Release strategy
Every release on a calendar that holds together.
Singles, EPs and albums planned with the touring, registered properly, and ready before release week rather than during it.
A release is a plan, not a date
What we do
The shape of the year
Singles, EPs and albums placed on one calendar with the touring, so each release has room to breathe and a show to point to. We decide what comes out, in what order, and why.
Label or independent
We weigh a label deal against releasing independently through a distributor, look hard at ownership, term and recoupment, and negotiate whichever route is right.
Registrations
Songs registered with the publisher or collecting society, recordings with the neighbouring rights society, codes assigned, and writer splits agreed in writing before release, not after the first statement arrives.
Assets
Artwork, photography, video, lyric sheets, press copy and social content briefed and delivered before they are needed, not in the week of release.
Pitching and press
Editorial pitches submitted in time, press and radio briefed with the right lead, and the release timed against what else is happening that week.
A single, week by week
An independent release
- Twelve weeks out
Final masters approved. Artwork and photography commissioned. Release date chosen against the calendar.
- Ten weeks out
Delivered to the distributor with complete metadata and credits. Song and recording registrations submitted. Writer splits signed.
- Eight weeks out
Press and radio briefed. Video and content in production. Pre-release link live.
- Four to six weeks out
Editorial pitch submitted through the artist platforms. Announcement and first content published. Shows around release day confirmed.
- Release week
Everything goes live together. Fans, press and partners told on the day. Early numbers watched.
- After release
Four weeks of follow-through: content, live versions, sessions and the next pitch. Then the lessons written down for the next one.
The full version, with the reasons behind each step, is in the Journal.
Questions
About release strategy
How far ahead should a single be planned?
For an independent single, start at least eight weeks before release day and ideally twelve. That leaves time to deliver to the distributor early, register the song and recording, pitch to editorial playlists, brief press and prepare artwork, video and social content. Rushed releases usually lose the pitch window first.
Do I need a label to release music?
No. Independent release through a distributor is a real option, and often the right first step. A label is worth it when it brings money, reach or expertise you cannot get otherwise, and the deal is fair on ownership and term. We help you decide which is right and negotiate either route.
What needs registering when a song is released?
The composition is registered with your publisher or collecting society, such as PRS for Music in the UK or Buma/Stemra in the Netherlands, so songwriting royalties can be paid. The recording is registered with the neighbouring rights society, such as PPL in the UK or Sena in the Netherlands, so performers and the rights owner are paid for broadcast and public play. Each recording carries an ISRC code, and the split between writers should be agreed in writing.
Can you get my music on playlists?
Nobody can promise editorial placement, and anyone who sells guaranteed playlist spots should be avoided. What we can do is pitch properly and on time through the right channels, build the audience signals that editors look at, and make sure the release is complete and correct when it lands.
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For artists
Considering representation?
Tell us what you are working on and where you want to be in five years. We read every application properly and we reply to everyone, including when the answer is no.